Display-stand.



B. ROSENBERG. DISPLAY STAND. APPLICATION FILED APR. 2B, 1913.

WITNESSES: Ill/VENTOR id 52% BENJflM/IV iiflSE/VBERG max W. By

,4 TTOR/VEY Patented Feb. 10, 191 v BENJAMIN nosnnnnne, on NEW YORK, N.Y.

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Specification of Letters Patent. Application filed Apr'il 28, 1913.

Patented Feb. 10, 1914. Serial No. 764,068.

To all whom it may concern Be it known that I, BENJAMIN ROSEN- BERG, acitizen of the United States, and a resident of New York,'borough ofBrooklyn, in the county of Kings and State of New York, have inventedcertain new and useful Improvements in Display-Stands, of which thefollowing is a specification.

My invention relates to display stands, and the primary object thereofis to produce an improvedstand of this description which can be used notonly for the exhibition of goods, wares and merchandise,-but foradvertising purposes as well.

A further object of my invention is to devise an improved display standwhich can be easily and cheaply manufactured; given sufficient capacityto adapt it for show windows, stores, shops and other places wherearticles are intended to be placed for inspection and sale; and yet beso simple in its construction that any one can set it up at an instantsnotice.

In its preferred form my display tand is made of a single piece of anysuitable material that can be worked into the desired shape. out ofwhich I form a blank having a central portion and ends bent to extend atan angle therefrom to support the central portion; and out of thecentral portion I cut a section which is bent back to form a shelf onwhich the things to be exhibited are put. The shelf is provided withextensions which engage and interlock with the ends, whereby all theparts of the standare retained in proper relative positions. Advertisingmatter can beapplie'd to the whole of the front and end surfaces of thestand to indicate not only the character of the articles it carries, butalso the name of the maker or seller. i

' These and other objects and advantages of my invention will more fullyappear from the accompanying detailed description, taken in connectionwith the drawings forming a part of the same; the same referencecharacters being used on the said drawings I Figure 1 shows in plan viewa blank of any suitable material,.such as 'pasteboard;

showing how the same is formed and worked to give it the shape requiredto enable'my improved stand to be made therefrom; and Fig. 2 is aperspective view of my stand,

Ordinarily I use pasteboard showing the appearance of the'same when theblank shown in Fi 1 is bent to give the parts their proper re ativepositions and secured to one another.

Describing my invention in detail I take a piece of pasteboard indicatedby the numeral 1 and give the same the shape shown on Fig. l of thedrawings. This depth into the same, as willbe readily understood.

The central section 2 will have its lower edge 5 made straight, toenable, the front to rest thereon; but the upper edge 6 will be curvedor made other than straight, to give the stand a better appearance Asfor the ends 3 they will have their upper and lower edges madeconvergent; so. that when the stand is set up, as shown in Fig. 2, thefront will be inclined slightly toward the rear, and the upper edges ofthe ends will slope downward; thus providing a very neat efi'ect.

In order to exhibit in the most advantageous manner the articles to beexposed on the stand and at the same time efficiently advertise them, Iprovide a shelf which extends between the ends 3, and I form the front 2with an opening through which the shelf can be seen. I accomplish thisby de-v lineating on the face of the front or central portion 2 asection. 9 which is adapted to be cut out, except along one side, whichis of course the lower side, andbent back to form the shelf in question.This section 9 ,will have a transverse or horizontal cut or crease 10,similarto the cuts or creases 4:; and the section will be bent alongthis crease and turned up to form a back 12. Between the back 12 andthefront 2 will be the body of the shelf, indicated by the numeral '11. Theends of the shelf will be secured to the ends 3 to hold the ends 3 inposition to supportthe front 2; and the surfaces of the v ends 3 and ofthe front 2 above and below the opening formed by the section 9 when thesame is-bent back toform the shelf can 7 becovered' with any kind ofwords or designs that may be desired.

For the purpose of efiiciently securing the enough to keep the notchesand the lower ends of the slots 14 in touch with each other, and thusthere will be no likelihood of the end members 3 and the shelf 11 evergetting out of assembled relation.

I form the section 9 by first making a longitudinal cut 16 which islocated a certain distance from the edge 6 of the central portion 2,referring of course to .Fig- 1. This cut extends across the creasest'into the end members 3. Then I make diagonal cuts at each end of thefirst but, these diagonal cuts being shown at 17 and extending a shortdistance toward the edge 5. I then make cuts 18, parallel to the cut 16,and each extending from an end of one of the cuts 17 across the adjacentcrease 4 back into the section 2.

fee

' preferred.

From the inner ends of the cuts 18 I make cuts 19 in the front portion 2extending parallel to. the cuts 4, and I join the lower ends of the cuts19 by means of a crease or cut 20, similar to the crease 10. Thiscompletes the section 9 and it can then be bent back along the crease 20and up along the crease 10, to bring the projections 13 into position toenter the slots 14. I may form the notches 15 after making or cuttingout the section 9; or I may form the notches at the same time;

thus creating points 25 which may be re-f moved or allowed to remain forornament if The opening formed in the front 2 when the section 9 is bentinward to make the shelf will have the shape illustrated on Fig. 2, andthrough it the goods of whatever description they may be will be exposedto view'. On the remainder of the surface of the front 2 and all of thesurface of the end'members 2 may be put advertising to show character,

and quality.

In the preferred form of my invention I do not give the crease 20 thesame length as the shelf 11. Instead I extend-the crease 20 only acertain distancefrom each cut 19. Then I make a pair of. short cuts 21and unite their outer ends by a curved out 22. Thus I provide a flange23 which serves to hold the articles carried by the stand in place. v

on the shelf 11, making removal less easy, and minimizing the risk oftheft. Similar flanges 24 will be provided by the portions of the front2, between the cuts .19 and the "the projections.

creases 4. Greases 26 may be. used to enable I that I have produced astand having superior advantages for exhibition and advertisis easy andcheap; and it can be packed,

stored or shipped in knockdown relation. At the same time it isso'simple that any one can set it up in an instant; or take itdown andput it away when it is no longer to be used. 1

I of course can utilize any suitable material that can be cut and bent;and while I prefer pasteboard because of the low cost and otheradvantages thereof I do not limit myself thereto. The blanks of whichthe stand is made can be cut and printed or otherwise covered withadvertising matter to suit the needs of any particular manufacturer ormerchant; or if desired theycan be delivered with their surfaces free ofanything of that nature, leaving the buyer to have them finished foradvertising purposes in any manner that he likes.

I wish to have it understood that I-can make these stands of any size;and-while I prefer to make them in one piece as described I wish toreserve the right to make them inseveral pieces or parts to be. joined 1herein set forth; but reserve to myself the right to make any changes inthe shape, size and arrangement of the several parts that fall withintion.

" Having described my invention, what I the scope and spirit of my invening purposes. The manufacture of my stand 70 v claim as new and desireto secure and protect by Letters Patent (of the United States 1s:-

In a display stand, the combination of a front and ends to support thefront, the said ends having vertical slotstherein, the said front havinga portion extending rearward to form a shelf, the shelf having a sectionextending upward to form a back, the back carrying projections in theplane thereof and being in line with the slots, whereby the projections'will hold the shelf and the ends in proper position, and the weight ofthe shelf and its contents exerted edgewise against Signed at New Yorkin the county of New York and State of New York this 21st dayof April A.D. 1913.

BENJAMIN RHO-SENBERG. I

} Witnessesz'.

LAWRENCE J. GALLAGHER, WILLIAM F. NICKEL.

